What are some best practices for Alerts / Notifications?

Modified on Wed, 20 Aug at 10:25 PM




Best Practices for Using Alerts


Alerts are powerful, but too many can overwhelm attendees and reduce the impact of important messages. Attendees already receive a set of default alerts so you want to make sure you limit any additional notifications to only what's absolutely necessary.


Follow these guidelines to keep alerts useful and effective:


Respect the Home Screen
Display max 2 concurrent alerts and don't overwhelm the user. Only two alerts are displayed at a time. Extra alerts wait in line - so flooding the system means some may never be seen. Ensure you do not schedule more than 2 alerts to display concurrently. 


Keep it short

Long text will be cut off. Use concise, clear messages. Learn more about long or formatted alerts.


Stay relevant and timely

Too many alerts lead to “alert fatigue” and attendees may start ignoring them altogether.


Don’t delete last-minute

Removing alerts takes time to sync, and cached messages may still appear on devices.


Limit the volume

No more than 3 alerts per day. Remember, attendees already get automatic reminders before their sessions.


Set proper duration

Keep alerts live at least 30 minutes so most attendees see them.


Schedule ahead

Pre-scheduled alerts ensure delivery even when attendees are offline and help avoid last-minute issues.


Add value with Actions

Link alerts to relevant content, sessions, or web pages so users can immediately act.


Be cautious with ads

If using alerts for sponsorship, limit to no more than 1 per day - and only if it provides real value. Use in-app display ads for promotions instead.


Target wisely

Narrow your audience (by location, attendee type, or session enrollment) so alerts are meaningful and not disruptive.

You can target by

  • Location (additional fees apply for GPS alerts)
  • Attendee Types (additional fees apply for setting up targeted content)
  • Just the session attendees have scheduled (included)


By limiting alerts and making them purposeful, you’ll ensure attendees trust and pay attention to them—rather than tuning them out.